Big brands are enlisting Pro-Life commercials to boost sales


TV commercials are usually annoying – and sometimes downright offensive.  For example, remember Liam Neeson’s ominous scare tactics promoting Amnesty International and their push to liberalize abortion laws in Ireland?

But in recent months, we’ve seen Pro-Life values becoming an advertising trend among big brand names, including Proctor and Gamble, Pampers, Jet Blue Airlines, and even Doritos – which aired a widely-reacted-to spot during this year’s Super Bowl.  Take a few moments to watch these new Pro-Life commercials, and let us know if we missed any in the comments below.

Proctor and Gamble is a veteran brand with a well-established ability to make mothers teary-eyed with powerful story-telling commercials.  P&G’s latest addition is below, and you can find an earlier mom-celebrating commercial from the company here.  “It takes someone strong to make someone strong,” reads the touching homage to mothers at the end.

Diaper company Pampers – which is actually a member of the P&G brands – enlisted Pro-Life values by acknowledging that Life is a gift, whether planned or unplanned, and regardless of any other factor.  “Pampers believes every baby is a little miracle to celebrate, support, and protect,” reads the commercial.  We couldn’t agree more!

Jet Blue Airlines took an unexpected approach to the contentious issue of babies and young children crying on airplanes.  A cause of complaint among many solo travelers, some have gone as far as to propose child-free flights to preserve the silent atmosphere coveted by certain travelers.  Jet Blue claims they want to change the way people react to disgruntled tiny flyers, so in the short film below, the company purportedly gave away a free flight to all passengers after all four babies aboard let out a yelp.

Doritos made headlines when abortion zealots went berserk over a lighthearted ad which depicted a humorous exchange between a mom and dad, and a real ultrasound image.  The image was animated so that the baby appeared to be following dad’s movements, and uproar over the ad has even bewildered self-proclaimed “pro-choice” advocates.  Bottom line: Doritos used a scientifically-accurate image of a baby in utero to create a funny ad about tantalizing junk food.


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